Go Mobile (PDF)
Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
(Sprache: Englisch)
Set-up, run, and measure successful mobile media marketing
campaigns
Go Mobile is packed with tools, tips, and techniques that
will help readers set-up, launch, run, and measure mobile media
campaigns. This book will help readers understand the...
campaigns
Go Mobile is packed with tools, tips, and techniques that
will help readers set-up, launch, run, and measure mobile media
campaigns. This book will help readers understand the...
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Set-up, run, and measure successful mobile media marketing
campaigns
Go Mobile is packed with tools, tips, and techniques that
will help readers set-up, launch, run, and measure mobile media
campaigns. This book will help readers understand the different
mobile media platforms, learn how to us SMS for business,
incorporate 2D and QR Codes into their campaigns, develop mobile
websites and mobile apps, see case studies, and much more.
Go Mobile offers practical, step-by-step guidance for
implementing a mobile marketing campaign. Readers will learn how
to:
* Use location-based marketing to get new customers and keep
existing ones
* Integrate social media with your mobile media campaign
* Use mobile E-commerce to improve brand loyalty
* Measure the ROI of a mobile media campaign
* Develop mobile media business models you can use to grow
revenues
With these effective, efficient, and integrated mobile marketing
campaigns, business owners and marketers will garner enviable
response rates and watch their revenue grow more rapidly than ever
before.
campaigns
Go Mobile is packed with tools, tips, and techniques that
will help readers set-up, launch, run, and measure mobile media
campaigns. This book will help readers understand the different
mobile media platforms, learn how to us SMS for business,
incorporate 2D and QR Codes into their campaigns, develop mobile
websites and mobile apps, see case studies, and much more.
Go Mobile offers practical, step-by-step guidance for
implementing a mobile marketing campaign. Readers will learn how
to:
* Use location-based marketing to get new customers and keep
existing ones
* Integrate social media with your mobile media campaign
* Use mobile E-commerce to improve brand loyalty
* Measure the ROI of a mobile media campaign
* Develop mobile media business models you can use to grow
revenues
With these effective, efficient, and integrated mobile marketing
campaigns, business owners and marketers will garner enviable
response rates and watch their revenue grow more rapidly than ever
before.
Autoren-Porträt von Jeanne Hopkins, Jamie Turner
JEANNE HOPKINS is the Vice President of Marketing at HubSpot, generating over 45,000 new leads each month and leading the company in new mobile initiatives. She helped push HubSpot to become mobile-enabled and writes blog posts for HubSpot's mobile blog, which 11.3 percent of readers now access through their smartphones.JAMIE TURNER is an author, speaker, and the founder of BKV's 60 Second Marketer, an online magazine that provides tools, tips, and tutorials for marketers around the globe. He is also a regular guest on CNN and HLN on the topic of digital media.
Bibliographische Angaben
- Autoren: Jeanne Hopkins , Jamie Turner
- 2011, 1. Auflage, 256 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118226402
- ISBN-13: 9781118226407
- Erscheinungsdatum: 19.12.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 5.01 MB
- Mit Kopierschutz
Sprache:
Englisch
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