Good Risks (ePub)

Get inside Japan's invisible behemoth to see the future of
global business

Good Risks is a fascinating insight into ORIX, a global
giant whose business empire straddles the world, but which has
managed to remain out of the media spotlight for half a century.
Award winning author David Russell explains how this Japanese
company has transcended its national identity to become a global
player, and what that means for everyone else. In a series of
one-on-one interviews with senior executives at ORIX companies
around the world, readers gain a firsthand glimpse of the inner
workings of this "invisible" corporate group that controls hundreds
of billions of dollars. Interviews with the company President and
Chairman in Tokyo provide rare insight into the thought leaders at
the highest levels, and a contribution by the Chairman himself
discusses the hard realities of globalization and the keys to
success in the coming decade.

The key concept that is lost in the Japan vs. China vs. US vs.
EU battle is that the business landscape has changed drastically,
making national boundaries anachronistic. Companies such as IBM,
Disney, Apple, and Microsoft long ago stopped being "American"
firms; they are global competitors that take advantage of their
deep knowledge of the US markets, but have no special allegiance to
the United States. This book argues that this is the future of all
large-scale business, as already exemplified by ORIX.

* Learn how one executive steered ORIX's meteoric rise from an
unknown start-up to an unseen global giant

* Explore the coming realities of the global business scene

* Discover why HQ location will be little more than historical
accident

* See how ORIX impacts the Chinese, Indian, and American firms
that follow its lead

The business scene unfolding today is not "international" or
"multinational", but an increasingly unified, global battleground.
The rise of ORIX charts the future of business, and Good
Risks provides the details and insights business leaders need
to anticipate tomorrow's changes.