Huawei Wisdom (PDF)

Name: Huawei Wisdom
Brand: Springer Nature Singapore
SKU: 144024213
Price: 96.29 EUR
Availability: OnlineOnly

Develop Strategy to Execution at Critical Moments (Sprache: Englisch)

Autor: Lan Tao

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This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc.

This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.

Autoren-Porträt von Lan Tao

Lan Tao completed his Ph.D., and he has 28 years of work experience, including 17 years in Huawei. He held the positions as Directors of Corporation Strategy Department and regional Marketing department. Now as Senior Consultant, he is focusing on strategy and marketing consulting project.