Innovation Management (ePub)
(Sprache: Englisch)
Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via...
sofort als Download lieferbar
eBook (ePub)
51.99 €
25 DeutschlandCard Punkte sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Innovation Management (ePub)“
Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
Autoren-Porträt von Jan van den Ende
Jan van den Ende is Professor of Management of Technology and Innovation at Rotterdam School of Management, Erasmus University (RSM). He is also Professor of Horticulture Innovation and Visiting Professor at LUISS Universita Guido Carli, Rome, Italy.
Bibliographische Angaben
- Autor: Jan van den Ende
- 2021, 1. Auflage, 304 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 135201243X
- ISBN-13: 9781352012439
- Erscheinungsdatum: 01.10.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 3.45 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Innovation Management"
0 Gebrauchte Artikel zu „Innovation Management“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Innovation Management".
Kommentar verfassen