International Business Development (PDF)
A Concise Textbook Focusing on International B-to-B Contexts
(Sprache: Englisch)
This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition,...
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Produktdetails
Produktinformationen zu „International Business Development (PDF)“
This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management.
The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
The editor
Prof. Dr. Ludwig Martin is professor for International Management in Engineering at Pforzheim University (Germany) and serves on company management boards in Germany and South Africa. He has a broad international network in industry as well as in the scholarly world. The contributing authors are highly regarded subject experts, based in Germany and abroad.
Autoren-Porträt
Prof. Dr. Ludwig Martin is professor for International Management in Engineering at Pforzheim University (Germany) and serves on company management boards in Germany and South Africa. He has a broad international network in industry as well as in the scholarly world. The contributing authors are highly regarded subject experts, based in Germany and abroad.
Bibliographische Angaben
- 2021, 1st ed. 2021, 270 Seiten, Englisch
- Herausgegeben: Ludwig Martin
- Verlag: Springer Fachmedien Wiesbaden
- ISBN-10: 3658332212
- ISBN-13: 9783658332211
- Erscheinungsdatum: 01.07.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 9.29 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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