Introducing Multimodality (ePub)
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This accessible textbook introduces multimodality: its origins, scope and the potential of multimodal research for understanding the ways in which people communicate. Readers will learn to recognize similarities and differences in theoretical and methodological positions, and the limitations of different approaches are highlighted, including advice on how to mix and ultimately choose the most apt approaches for a study. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality and semiotics within applied linguistics, education, media and communication studies.
Jeff Bezemer is Reader in Learning and Communication and Co-Director of the Centre for Multimodal Research at University College London, Institute of Education. He is co-author of Multimodality, Learning and Communication (with Gunther Kress, 2015).
Kay O'Halloran is Associate Professor of Communication Studies at Curtin University, Western Australia. Her publications include Multimodal Analysis Image (2012), Multimodal Studies: Exploring Issues and Domains (2011), Mathematical Discourse: Language, Symbolism and Visual Images (2005) and Multimodal Discourse Analysis (2004).
- Autoren: Carey Jewitt , Jeff Bezemer , Kay O'Halloran
- 2016, 232 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317269780
- ISBN-13: 9781317269786
- Erscheinungsdatum: 22.03.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 10 MB
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