Introduction to Sport Marketing (PDF)
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
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Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
Constantino Stavros is Professor of Marketing at RMIT University, Australia, and Deputy Dean (Learning & Teaching) in its School of Economics, Finance & Marketing. He possesses a global understanding of contemporary marketing practice, particularly in the application of strategic concepts in communication and the development and function of marketing both through, and of, sport.
James Skinner is Dean of Newcastle Business School in NSW, Australia. Prior to this appointment, he was the Director of the Institute for Sport Business, and Professor of Sport Business at Loughborough University London, UK. His research transverses both the commercial and socio-cultural contributions and challenges of sport. His current research centres on the global political economy of sport and role of sport in shaping and reshaping a nation's identity and building its brand.
Andrea N. Geurin is Professor in Sport Business at Loughborough University London, UK, where she also serves as the Director of the Institute for Sport Business. Her research focuses primarily on athletes' and sport organisations' use of social and digital media as a marketing communication tool. In 2023, she was honoured with the North American Society for Sport Management's (NASSM) inaugural Distinguished Research Award, recognising her outstanding contributions to the field of sport management. She currently serves as an Associate Editor for European Sport Management Quarterly and Managing Sport and Leisure.
- Autoren: Aaron C. T. Smith , Constantino Stavros , James Skinner , Andrea N. Geurin , Lauren M. Burch
- 2024, 3. Auflage, 418 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1040000479
- ISBN-13: 9781040000472
- Erscheinungsdatum: 29.03.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 9.05 MB
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