Lead Community Fundraising / Management for Professionals (PDF)

Name: Lead Community Fundraising / Management for Professionals
Brand: Springer International Publishing
SKU: 139007637
Price: 53.49 EUR
Availability: OnlineOnly

Successfully Connecting People Digitally (Sprache: Englisch)

Autoren: Linda Mareen Neugebauer , Irene Zanko

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Lead Community Fundraising / Management for Professionals, Linda Mareen Neugebauer, Irene Zanko

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The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.

This book highlights universal...

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This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

Autoren-Porträt von Linda Mareen Neugebauer, Irene Zanko

Linda Neugebauer studied business administration in Germany and specialized in fundraising management at Indiana University, Center on Philanthropy, USA. She worked in leading positions at international organizations. She is co-founder and managing director of the Spanish fundraising agency Prosocial and founder and president of OCEAN US. She is a fundraising tutor, among others in Philanthropic Psychology in all Spanish-speaking countries.

Dr. Irene Zanko studied journalism and communication science in Vienna, dealt with reception typologies in her dissertation, was a speaker at the Austrian fundraising congress and works as a senior copywriter at DIRECT MIND.

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Bibliographische Angaben

Autoren: Linda Mareen Neugebauer , Irene Zanko
2021, 1st ed. 2021, 188 Seiten, Englisch
Verlag: Springer International Publishing
ISBN-10: 3030778495
ISBN-13: 9783030778491
Erscheinungsdatum: 30.06.2021

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: PDF
Größe: 7.23 MB
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Englisch

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