Loyalty cards in the apparel industry in Germany and Spain : Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country? (eBook / PDF)

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Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order...
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Bestellnummer: 58607409

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sofort als Download lieferbar
versandkostenfrei

Bestellnummer: 58607409

eBook44.99
Download bestellen
Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order...

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