Market Research Best Practice (PDF)
30 Visions for the Future
(Sprache: Englisch)
Market Research Best Practice is a compilation of the best
discussion papers, case studies and methodologies from the ESOMAR
publishing and event programme over the last decade and more.
Market research is adapting to an increasingly...
discussion papers, case studies and methodologies from the ESOMAR
publishing and event programme over the last decade and more.
Market research is adapting to an increasingly...
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Market Research Best Practice is a compilation of the best
discussion papers, case studies and methodologies from the ESOMAR
publishing and event programme over the last decade and more.
Market research is adapting to an increasingly competitive,
demanding and globalised business world and, as the world's leading
market research organisation, ESOMAR is providing the platform to
showcase latest advances and best practice.
In the pursuit to define and illustrate 'new' market research, this
book provides a unique source of ideas and practical examples of
what research has to offer business and how research can influence
the way results are tracked, insights are generated and ultimately
decisions are made. Market Research Best Practice draws on recent
successes to explore how research is evolving to meet market needs
and how good research practice fits into modern business.
More than 50 authors have contributed their work to this collection
- all papers were first presented at ESOMAR events and many
contributions have been past ESOMAR award winners. To find out more
about the ESOMAR Membership, the worldwide code of practice and the
range of events and publications, visit www.esomar.org.
discussion papers, case studies and methodologies from the ESOMAR
publishing and event programme over the last decade and more.
Market research is adapting to an increasingly competitive,
demanding and globalised business world and, as the world's leading
market research organisation, ESOMAR is providing the platform to
showcase latest advances and best practice.
In the pursuit to define and illustrate 'new' market research, this
book provides a unique source of ideas and practical examples of
what research has to offer business and how research can influence
the way results are tracked, insights are generated and ultimately
decisions are made. Market Research Best Practice draws on recent
successes to explore how research is evolving to meet market needs
and how good research practice fits into modern business.
More than 50 authors have contributed their work to this collection
- all papers were first presented at ESOMAR events and many
contributions have been past ESOMAR award winners. To find out more
about the ESOMAR Membership, the worldwide code of practice and the
range of events and publications, visit www.esomar.org.
Autoren-Porträt von ESOMAR
With 4,500 members in 100 countries, ESOMAR's aim is topromote the value of market and opinion research in illuminating
real issues and bringing about effective decision-making.
To facilitate this ongoing dialogue, ESOMAR creates and manages
a comprehensive programme of industry-specific and thematic
conferences, publications and communications as well as actively
advocating self-regulation and the worldwide code of practice.
All ESOMAR members, as well as their company contact details,
are listed in the ESOMAR Directory of members. Members agree to
abide by the ICC/ESOMAR International Code of Marketing and Social
Research Practice, which has been jointly drafted by ESOMAR and the
International Chamber of Commerce and is endorsed by the major
national professional bodies around the world.
ESOMAR was founded in 1948.
Bibliographische Angaben
- Autor: ESOMAR
- 2007, 1. Auflage, 720 Seiten, Englisch
- Herausgegeben: Peter Mouncey, Frank Wimmer
- Verlag: John Wiley & Sons
- ISBN-10: 0470319550
- ISBN-13: 9780470319550
- Erscheinungsdatum: 13.03.2007
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 9.47 MB
- Mit Kopierschutz
Sprache:
Englisch
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