Marketing and Smart Technologies / Smart Innovation, Systems and Technologies Bd.344 (PDF)

POSMARK (PEOPLE, SUSTAINABLE ORGANIZATIONS AND MARKETING). She has been Vice Dean of Economic Affairs and International Relations at the USC Faculty of Economics and Business. She has coordinated the Master in Tourism Management and has launched the Master in Online Marketing, which she manages.







Luis Paulo Reis has BSc (5 years - 1993), MSc (1995) and PhD (2003) degrees in Electrotechnical Engineering (with specializations in Computer Science, Industrial Informatics and Artificial Intelligence/Robotics). He is an Associate Professor at the University of Porto in Portugal and Director of LIACC - Artificial Intelligence and Computer Science Laboratory. He is an IEEE Senior Member and he was president of the Portuguese Society for Robotics and vice-president of the Portuguese Association for Artificial Intelligence. He is the President of APPIA - Portuguese Association for Artificial Intelligence. He is also Co-Director of LIACD - First Degree in Artificial Intelligence and Data Science. During the last 25 years, he has lectured courses, at the University, on Artificial Intelligence, Intelligent Robotics, Multi-Agent Systems, Simulation and Modelling, Games and Interaction, Educational/Serious Games and Computer Programming. He was the principal investigator of more than 15 research projects in those areas. He won more than 60 scientific awards including wining more than 15 RoboCup international competitions and best papers at conferences such as ICEIS, Robotica, IEEE ICARSC and ICAART. He supervised 22 PhD and 140MSc theses to completion and is supervising 12 PhD theses. He evaluated more than 50 projects and proposals for FP6, FP7, Horizon2020, FCT, and ANI. He was a plenary speaker at several international conferences such as ICAART, ICINCO, LARS/SBR, WAF, IcSports, SYROCO, CLAWAR, WCQR and ECIAIR. He organized more than 60 international scientific events, belonged to the Program Committee of more than 250 scientific events and edited more than 30 Springer volumes. He is the author of more than 400 publications in international conferences and journals (indexed at SCOPUS or ISI Web of Knowledge).







José Paulo Marques dos Santos is an Associate Professor at the Dept. of Business Studies, University of Maia, a researcher at the Unit of Experimental Biology, Faculty of Medicine, and at LIACC - Artificial Intelligence and Computer Science Lab, both in the University of Porto, Portugal. Paulo is visiting professor at the Universidade Europeia, Portugal. He also collaborates in Socius/CSG - Research Centre in Economic and Organizational Sociology (University of Lisbon). Paulo completed his PhD in Management (variant on Marketing) in 2011 at ISEG - Lisbon School of Economics and Management, University of Lisbon, and the 5-year bachelor's in Chemical Engineering, in 1989, at the University of Coimbra, Portugal. His research interests lie in the area of consumer neuroscience, focusing on brand perception and brand meaning, ranging from neuroscientific techniques, like fMRI, EEG, and tDCS/tACS, to qualitative approaches like Grounded Theory, and passing by Semiotics. Modelling neural data with artificial neural networks and other AI methods is also a matter of study. Paulo has been publishing in neuroscience and branding academic journals like Frontiers in Neuroscience, Journal of Product and Brand Management, and Journal of Brand Management. He has been participating in the World Neuromarketing Forum (NMSBA) scientific committee and is one of the founders of the IC MarkTech - International Conference on Marketing and Technologies.