Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... / Developments in Marketing Science: Proceedings of the Academy of Marketing Science (PDF)
Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
(Sprache: Englisch)
Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community...
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Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.¿
Bibliographische Angaben
- 2014, 2015, 836 Seiten, Englisch
- Herausgegeben: Jr. Robinson
- Verlag: Springer-Verlag GmbH
- ISBN-10: 331910912X
- ISBN-13: 9783319109121
- Erscheinungsdatum: 05.11.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 216 MB
- Ohne Kopierschutz
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Sprache:
Englisch
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