Marketing Strategies of Online Shopping in UK on Customer Behavior (PDF)

Research Paper (postgraduate) from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Harvard University, course: MGT301, language: English, abstract: For this study, the research question is: What impact do different marketing strategies have on customer behavior in online shopping in UK?
Marketing plays a key role in determining the consumer needs and wants for the demand of specific product. Organizations tend to conduct thorough marketing strategies so that they would know what is required by the customer and make products according to it. In such a competitive environment, it become significant for organizations to understand the behavior of their consumer. That is why; they undergo extensive marketing strategies so as to better understand the actual behavior of consumer towards a specific product. Therefore, the focus of this study is to understand what impact do different marketing strategies have on consumer specifically with regard to online shopping. In online shopping, organizations give adequate consideration to determine the consumer behavior by designing different marketing strategies. On the other hand, previous studies pertaining to online shopping were less focused on determining the impact of marketing strategies on customer behavior in online shopping. Therefore, this study focuses on what impact does different marketing strategies have on behaviors of online customers.