Marketing Wisdom / Management for Professionals (PDF)

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers' current context.

It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

Some of the contributors:

Don Peppers & Martha Rogers, Lance Bettencourt, Jagdish Sheth & Rajendra Sisodia, Erich Joachimsthaler, Philip Kotler, Matt Watkinson, Bob Gilbreath, Mark Ingwer, Michael Schrage, John Simmons & Richard Owen

"This anthology is a must read and I truly enjoyed Philip Kotler's article on how positioning and differentiation can help brands deeply engage citizens"

- Prof. Diana Derval, author of "Designing Luxury Brands: The Science of Pleasing Customers' Senses"

- Professor George S. Day, Geoffrey T. Boisi Professor Emeritus, Wharton School, University of Pennsylvania, USA