Media, Communication, Culture (ePub)

Media, Communication, Culture offers a bold and
comprehensive analysis of developments in the field amidst the
effects of postmodernism and globalization. James Lull, one of the
leading scholars in the discipline, draws from a wide range of
social and cultural theory, including the work of John B. Thompson,
Thomas Sowell, Nestor Garcia Canclini, Anthony Giddens and Samuel
P. Huntington, to formulate a well balanced and highly original
account of key contemporary developments worldwide.

The first edition of Media, Communication, Culture became
a well established introductory text. For this new edition coverage
has been expanded from six to ten chapters, and has been thoroughly
updated to include all new developments in the field. In his
familiar and accessible style, Lull brings to life a diverse range
of examples and mini case studies which will prove invaluable to
the reader. These range from the hip-hop hybrids of New Zealand's
Maori youth and the vastly divergent meaning of race and culture in
Brazil and the United States to the global impact of McDonalds and
Microsoft. Complex theoretical ideas such as globalization,
symbolic power, popular culture, ideology, consciousness, hegemony,
social rules, media audience, cultural territory, and superculture
are explained in a clear and engaging way that challenges
traditional understandings.

By connecting major streams of theory to the latest trends in
the global cultural mix, the book provides a fresh and unsurpassed
introduction to media, communication and cultural studies. It will
prove essential reading for undergraduates and above in the fields
of media studies, communication studies, cultural studies and the
sociology of culture.