Personal Brand Management / Management for Professionals (PDF)

Talaya Waller, M.B.A., D.B.A. is an international personal branding consultant and professor. In 2014, she founded Waller & Company to provide research-based, data-driven personal brand strategies for CEOs, top-level executives, and industry leaders looking to position their expertise and increase business revenue. From Fortune 500 companies to royal dignitaries, she's worked with a diverse range of clients to develop personal brands that target the audiences they want to reach. As of 2020, her methodology is being developed into a patent-pending software that integrates data and personal brand management within universities and corporations.

As an adjunct professor at Maryland Institute College of Art and a guest professor at Pontifícia Universidade Católica do Rio Grande do Sul in Brazil, Dr. Waller has taught Personal Brand Management around the world. She has been a visiting professor at several leading universities and has delivered personal branding lectures to Business Marketing students in the United States, Poland, Australia, Switzerland, Chile, South Korea, and South Africa. After publishing a study about mobile game technology, marketing, and entrepreneurship, she was awarded the Presidential Alumni Research Dissemination Award for her innovative qualitative approach to personal branding research.

In addition to her academic and consulting work, Dr. Waller is an in-demand public speaker and thought leader. Notably, in 2018, Dr. Waller was invited to present a TEDx titled "The Future of Branding is Personal," which went viral. Dr. Waller's work has been featured in Refinery29 and she has been featured on TV news outlets and in publications such as New York Magazine, Forbes, Fast Company, Business Insider, and The Chronicle of Higher Education.