Pricing with Confidence (ePub)
10 Ways to Stop Leaving Money on the Table
(Sprache: Englisch)
Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors...
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Produktinformationen zu „Pricing with Confidence (ePub)“
Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Inhaltsverzeichnis zu „Pricing with Confidence (ePub)“
Introduction. Why Pricing Is So Hard and Why Most Companies Mess It Up. Rule One. Replace the Discounting Habit with a Little Arrogance. Rule Two. Understand the Value You Offer Your Customer. Rule Three. Apply a Simple Pricing Strategy. Rule Four. Play Better Poker with Customers. Rule Five. Price to Increase Profits. Rule Six. Innovate for Growth. Rule Seven. Get Your Competitor to React to You. Rule Eight. Build Selling Backbone. Rule Nine. Take Simple Steps to Move from Cost-Plus to Value-Based Pricing. Rule Ten. Pricing with Confidence: Remember Who You Are.
Autoren-Porträt von Reed K. Holden, Mark Burton
Dr. Reed K. Holden is founder of Holden Advisors, a pricing consulting firm that specializes in working across product, marketing, pricing, and selling functions to improve pricing performance. Dr. Holden is an Adjunct Associate Professor at Columbia University. He has been speaking professionally for twenty years and is a regular keynote speaker on pricing and customer value. He can be reached at rholden@holdenadvisors.com.Mark R. Burton is cofounder and Vice President of Holden Advisors. He speaks frequently at Fortune 2000 events and conferences, and has developed leading-edge, risk-based models for the pricing industry. He can be reached at mburton@holdenadvisors.com.
For more information, please visit: PricingWithConfidenceBook.com
Bibliographische Angaben
- Autoren: Reed K. Holden , Mark Burton
- 2010, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118045343
- ISBN-13: 9781118045343
- Erscheinungsdatum: 30.12.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.82 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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