Public Relations, Branding and Authenticity (PDF)

Name: Public Relations, Branding and Authenticity
Brand: Taylor & Francis
SKU: 131470072
Price: 53.49 EUR
Availability: OnlineOnly

Brand Communications in the Digital Age (Sprache: Englisch)

Autor: Sian Rees

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Public Relations, Branding and Authenticity, Sian Rees

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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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Autoren-Porträt von Sian Rees

Sian Rees is Associate Professor at Swansea University, specialising in public relations, marketing and branding. Following an industry career in public relations and marketing, she is currently Head of the Department of Media & Communications at Swansea University, UK.