Reputational Crises Unspun (PDF)
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Removing the corporation from the centre allows for other stakeholders such as interest groups, politicians, media, and afflicted stakeholders, to legitimately work towards solving the crisis. This book uses a typology of apologia and builds upon it to create a means that allows corporate managers to genuinely apologise to crisis victims, without necessarily exposing the corporation to financial liability claims. The apologia construct developed herein is equally useful to CEO's as it is in a domestic situation.
Taking his approach to resolving conflict with mutually beneficial outcomes, Tom enrolled in a PhD program researching reputational crises. Despite the volumes of literature on reputational crises, at best a few authors hinted at the possibility of changing the way things were done. Unwilling to write a thesis that supported ineffective theories, Tom combined everything he had learnedin research, business, communications, and relationships into this book with the view to improve how reputational crises are handled, and improve outcomes for everyone involved.
- Autor: Tom Schermer
- 2021, 1st ed. 2021, 161 Seiten, Englisch
- Verlag: Springer Nature Singapore
- ISBN-10: 9811651302
- ISBN-13: 9789811651304
- Erscheinungsdatum: 04.10.2021
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