Respondent Centred Surveys (ePub)
Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents' needs at the heart of survey development....
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Achieve your survey goals by empowering your survey respondents.
Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents' needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data.
Drawing on their experience at the UK Office for National Statistics, the authors:
- Show you how to design better surveys by combining social research and user experience best practice.
- Equip you with the tools to design inclusive and accessible surveys.
- Enable you to overcome practical research problems, including managing participant recruitment, and working to any budget.
- Provide links to helpful web material and further reading as part of the book's online resources.
Promoting a new way to conceptualise and conduct survey design, this book expands your theoretical thinking and shows you, step-by-step, how to put it into practice.
Laura is an expert qualitative researcher with over a decade's industry experience in designing and developing official government surveys. Prior to working in DQHub, Laura led a Research and Design Team in ONS which was responsible for the transformation of its Social Surveys. There she pioneered and embedded a respondent centred approach to survey development which transformed the respondent user experience.
Laura has a passion for ensuring data are collected accurately at source, and for bringing respondent needs to forefront of survey design.
- Autoren: Laura Wilson , Emma Dickinson
- 2021, 1. Auflage, 248 Seiten, Englisch
- Verlag: SAGE Publications
- ISBN-10: 1529765056
- ISBN-13: 9781529765052
- Erscheinungsdatum: 03.11.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.43 MB
- Mit Kopierschutz
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