Retailing in the 21st Century (PDF)
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Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of 'radio frequency identification' (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world's leading experts, Retailing in the 21st Century is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today.
Murali Mantrala is the Sam M. Walton Distinguished Professor of Marketing at the University of Missouri. He has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Interfaces, Managerial and Decision Economics and European Journal of Operational Research and serves on the editorial review board of Marketing Science. Professor Mantrala recently spent several years as a Manager with ZS Associates Inc., a sales and marketing strategy consulting firm, with clients in the pharmaceutical, insurance and broadcast media industries.
- 2009, 2nd ed. 2010, 462 Seiten, Englisch
- Herausgegeben: Manfred Krafft, Murali K. Mantrala
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3540720030
- ISBN-13: 9783540720034
- Erscheinungsdatum: 17.12.2009
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- Größe: 12 MB
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"The book ‘Retailing in the 21st Century’ improves contemporary retailing’s public image, enhances the knowledge of its practioners, and stimulates further retailing research. … Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)
From the reviews of the second edition:
“Manfred Krafft and Murali Mantrala, have successfully brought together an impressive list of 48 authors who include industry experts and leading academic scholars from Europe, the USA, Australia, and India. … Overall, I believe that practitioners as well as academics will strongly benefit from this book and find it stimulating and thought-provoking. … it provides good insight about retailing … . A selective reading would benefit anyone who hopes to succeed in tomorrow’s retail environment.” (Ardhendu Shekhar Singh, Journal of Consumer Marketing, Vol. 28 (7), 2011)
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