Routledge Interpretive Marketing Research: Marketing Discourse (PDF)
A Critical Perspective
(Sprache: Englisch)
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an...
Leider schon ausverkauft
eBook
77.35 €
38 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Routledge Interpretive Marketing Research: Marketing Discourse (PDF)“
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.
Bibliographische Angaben
- Autoren: Markus Fellesson , Martin Fougere , Per Skalen
- 2007, 208 Seiten, Englisch
- ISBN-10: 0203932994
- ISBN-13: 9780203932995
- Erscheinungsdatum: 14.12.2007
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Routledge Interpretive Marketing Research: Marketing Discourse"
0 Gebrauchte Artikel zu „Routledge Interpretive Marketing Research: Marketing Discourse“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Routledge Interpretive Marketing Research: Marketing Discourse".
Kommentar verfassen