Social Media Marketing (ePub)

Name: Social Media Marketing
Brand: SAGE Publications
SKU: 148315534
Price: 110.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Tracy L. Tuten

Schreiben Sie einen Kommentar zu "Social Media Marketing".

Merken

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Now thoroughly updated in this fifth edition to...

Mehr zum Inhalt Autorenporträt Video

eBook (ePub) 110.99 €

eBook (pdf) 110.99 €

eBook (ePub) 110.99 €

Jetzt vorbestellen

Bestellnummer: 148315534

eBook (ePub) 110.99 €

Download vorbestellen

55 DeutschlandCard Punkte sammeln

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails
Download-DRM Infos

Produktinformationen zu „Social Media Marketing (ePub)“

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.

A must-read for all students and practitioners of social media marketing.

Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Autoren-Porträt von Tracy L. Tuten

Tracy L. Tuten is a professor of marketing at Sofia University, USA and author of several books including co-author of the award-winning textbook, Social Media Marketing. Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was followed by others on using social media and digital marketing for the enterprise, and the book, Advertisers at Work, which features interviews with luminaries in the field.

Dr. Tuten's publications have appeared in such journals as Journal of Marketing Communications, Psychology & Marketing, and Journal of Business Research. A two-time Fulbright Scholar, she frequently speaks around the world on marketing topics. She's been recognized with teaching awards at her respective institutions and with national awards, such as the O'Hara Leadership Award in Direct & Interactive Marketing Education. In 2013, she was inducted into the Incredible Women of ECU series, which highlights female graduates of East Carolina University who have reached exceptional levels of achievement in their respective careers.

Follow her updates on Twitter @brandacity

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

Autor: Tracy L. Tuten
2023, Fifth Edition, 464 Seiten, Englisch
Verlag: SAGE Publications
ISBN-10: 1529625866
ISBN-13: 9781529625868
Erscheinungsdatum: 25.11.2023

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: ePub
Mit Kopierschutz

Sprache:

Englisch

Kopierschutz

Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.

Kommentar zu "Social Media Marketing"

Schreiben Sie einen Kommentar zu "Social Media Marketing".

Wie funktionieren Bewertungen?

0 Gebrauchte Artikel zu „Social Media Marketing“

Zustand	Preis	Porto	Zahlung	Verkäufer	Rating