Socialnomics (PDF)

The benchmark book on to the effects and implications of social
media on our daily lives, and how businesses can harness its
power

Socialnomics is an essential book for anyone who wants to
understand the implications of social media on our daily lives and
how businesses can tap the power of social media to increase their
sales, cut their marketing costs, and reach consumers directly. In
this revised and updated second edition, author Erik Qualman
presents new material based on meeting with 75 Fortune 1000
companies, 50 colleges and universities, and over 100 small
businesses & non-profits since the first edition. Qualman's
materials have been used from IBM to NASA to Harvard to local
businesses.

* Lists the top ten easy opportunities that companies and
organization miss when it comes to social media

* Describes where social media should reside in an organization
and the necessary building blocks for success

* Explains why over 50 percent of companies still block social
media to their employees and why this is a detriment to
success

* Shares proper training methods for your ENTIRE organization on
social media; not just the chosen few

* Reviews the top companies, organizations and individuals using
social media, explaining what separates them from other companies
and how to replicate their success

Social media can transform your business and your relationship
with consumers. Discover what social media can do for you, and what
you can do for others while using social media.