Start-up and Entrepreneurial Communication (PDF)
Theoretical Foundations and Contemporary Development
(Sprache: Englisch)
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic...
Erscheint am 21.06.2024
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This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication.
Autoren-Porträt
Alexander Godulla is Full Professor at the Institute for Communication and Media Studies at Leipzig University, Germany. His research focuses, among other things, on the transformation and disruption of public communication, technology assessment and innovation as well as the communication of start-ups.Linjuan Rita Men is Professor of Public Relations and Director of Internal Communication Research in the College of Journalism and Communications at the University of Florida, USA. Her research interests include internal communication, leadership communication, emerging technologies, and entrepreneurial communications.
Bibliographische Angaben
- 2024, 254 Seiten, Englisch
- Herausgegeben: Alexander Godulla, Linjuan Rita Men
- Verlag: Taylor & Francis
- ISBN-10: 1040052215
- ISBN-13: 9781040052211
- Erscheinungsdatum: 21.06.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 8.56 MB
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Sprache:
Englisch
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