Strategic Communication (PDF)
This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.
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This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.
Jane Johnston, PhD is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and co-author of Media Strategies.
Leanne Glenny, PhD is Adjunct Senior Research Fellow at the University of South Australia and has been a lecturer in strategic communication for over nineteen years. She has experience in communication roles within government and is a Fellow of the Public Relations Institute of Australia (PRIA).
- Autoren: Jane Johnson , Leanne Glenny
- 2020, 336 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000282325
- ISBN-13: 9781000282320
- Erscheinungsdatum: 28.09.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 50 MB
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