Strategic Writing (PDF)

Name: Strategic Writing
Brand: Taylor & Francis
SKU: 135048577
Price: 109.99 EUR
Availability: OnlineOnly

Multimedia Writing for Public Relations, Advertising and More (Sprache: Englisch)

Autoren: Charles Marsh , David W. Guth , Bonnie Poovey Short

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Strategic Writing, Charles Marsh, David W. Guth, Bonnie Poovey Short

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This practical, multidisciplinary text teaches public relations and media writing with concise instructions for more than 40 types of documents. An essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic...

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Autoren-Porträt von Charles Marsh, David W. Guth, Bonnie Poovey Short

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, theories of cooperation and classical rhetoric.

David W. Guth is Associate Professor Emeritus at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.

Bonnie Poovey Short was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the healthcare field. Though now retired, she also taught at the university level and served as communications coordinator for a school district.