Strategy Plain and Simple / FT Publishing International (ePub)
With vivid examples, practical solutions...
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With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success.
He sets out a plain, simple, 3-step process:
- Understand your market - how to forecast demand and supply.
- Gain competitive advantage - how to target the strategic gap and bridge it.
- Managing business risk - how to balance risk and opportunity.
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He is the author of the best-selling The Financial Times Essential Guide to Writing a Business Plan and Key Strategy Tools.
- Autor: Vaughan Evans
- 2018, 1. Auflage, 152 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292218150
- ISBN-13: 9781292218151
- Erscheinungsdatum: 09.01.2018
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