The Credible Company (ePub)
Communicating with a Skeptical Workforce
(Sprache: Englisch)
In The Credible Company, communication expert Roger D?Aprix
provides a logical and tested strategy to inform skeptical
employees in a time of turbulent change. With information being the
lifeblood of today?s intellectual-capital assembly line,...
provides a logical and tested strategy to inform skeptical
employees in a time of turbulent change. With information being the
lifeblood of today?s intellectual-capital assembly line,...
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Produktinformationen zu „The Credible Company (ePub)“
In The Credible Company, communication expert Roger D?Aprix
provides a logical and tested strategy to inform skeptical
employees in a time of turbulent change. With information being the
lifeblood of today?s intellectual-capital assembly line, D?Aprix
explains, the internal communication task has taken on an
unprecedented importance. Drawing on his experience as a corporate
communication executive and consultant, the author offers a
practical prescription for effective communication: INFORMS (as in
a communication strategy that informs). Based on the principles of
Information, Needs on the Job, Face-to-Face Communication,
Openness, Research, Marketplace, and Strategy, INFORMS provides a
winning formula for those with the insight and motivation to work
for greater credibility within companies and other institutional
organizations. Throughout the book, D?Aprix provides numerous
illustrative examples from his rich consulting experience as
lessons in what to do and what not to do in communicating with the
workforce.
provides a logical and tested strategy to inform skeptical
employees in a time of turbulent change. With information being the
lifeblood of today?s intellectual-capital assembly line, D?Aprix
explains, the internal communication task has taken on an
unprecedented importance. Drawing on his experience as a corporate
communication executive and consultant, the author offers a
practical prescription for effective communication: INFORMS (as in
a communication strategy that informs). Based on the principles of
Information, Needs on the Job, Face-to-Face Communication,
Openness, Research, Marketplace, and Strategy, INFORMS provides a
winning formula for those with the insight and motivation to work
for greater credibility within companies and other institutional
organizations. Throughout the book, D?Aprix provides numerous
illustrative examples from his rich consulting experience as
lessons in what to do and what not to do in communicating with the
workforce.
Inhaltsverzeichnis zu „The Credible Company (ePub)“
Preface: Why This Book is Important. Prologue: From Entitlement to Capital Asset. 1. A Morality Tale. 2. Information. 3. Needs on the Job. 4. Face-to-Face. 5. Openness. 6. Research. 7. Marketplace. 8. Strategy. Epilogue: A Profession at a Crossroads. Notes. Acknowledgments. The Author. Index.
Autoren-Porträt von Roger D'Aprix
Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass.
Bibliographische Angaben
- Autor: Roger D'Aprix
- 2008, 1. Auflage, 192 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470447346
- ISBN-13: 9780470447345
- Erscheinungsdatum: 11.11.2008
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eBook Informationen
- Dateiformat: ePub
- Größe: 0.27 MB
- Mit Kopierschutz
Sprache:
Englisch
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