The Fattening of America (PDF)

Introduction: Answering the Age-Old Question: Why Is Uncle Al So Fat? Chapter 1 Craze or Crisis? So Why Now? My Soccer Team Eats Oranges. So How about Adults? Are We Gaining, Too? A Growing Waistline Can Be Bad for Your Health. But Are We the Only Ones Gaining Weight? The Longer You Stay, the Bigger You Get. Chapter 2 I'll Take a Deep-Fried Coca-Cola. First Things First. Cheap Food Gets Cheaper. The Rise of French-Fried Potatoes. Please Pass the High-Fructose Corn Syrup. A Full Pound of Sausage, Bacon, and Ham: Have a Meaty Morning. Too Much of a Good Thing. Kids Are Also Drinking the Kool-Aid. When Is Enough Enough? Chapter 3 Why We're Moving Less (Hint: It's Not Just the La-Z-Boy). But I Don't Have Time! Not Quite the Jetsons, But . . . . Just Be a Marathon Runner. We're Not Farmers Anymore. Sprawling Out. Our Kids Are Also Slowing Down. Wrapping It Up. Chapter 4 So Where Else Can We Lay the Blame? Blame Mom and Dad. Then Just Blame Mom (You Know You Will Anyway). Blame the Meds. Blame the Cigs (One More Theory Goes Up in Smoke). Blame the All-Nighter. Blame the Air Conditioner (Not Cool). Blame Pollution (It's a Dirty Business). Blame That Nasty "Fat Bug". It's the Economy, Stupid. Chapter 5 Beware: Moral Hazard. Just Bill My Health Insurance. Is Obesity as Bad as It Used to Be? Just Take a Pill or Get a Procedure. Chapter 6 So We're Fat--Who Cares? Is Uncle Al Overweight? C'mon Now, We're Only Utility Maximizing. Now, Let's Tear This Argument Apart (and Put It Back Together). So Should Dad (and the Government) Care that Uncle Al Is Obese? Just Follow the Money. Chapter 7 The Role of Government. Market Failures. Externalities. Market Power. Public Goods. Obesity and National Defense. Imperfect (Asymmetric) Information. Is There a Role for Government? Chapter 8 Weighing the Public Policy Issues (for Adults). Equity. Irrationality. Compelling Public Need. Revisiting Past Policy. The Road Ahead. Summing Up. Chapter 9 Weighing the Public Policy Issues (for Kids).

ERIC A. FINKELSTEIN, PHD, MHA, is a nationally acclaimed expert on the subject of economics and obesity. He is a health economist with the research organization RTI International in Research Triangle Park, North Carolina, and teaches health economics at Duke University. His work focuses on the economic causes and consequences of health-related behaviors, with a primary emphasis on obesity. Finkelstein has published over thirty peer-reviewed articles on the economics of obesity and related behaviors. His research has been featured on the front page of USA Today and has been covered in the Economist, the New York Times, Forbes, the Washington Post, and many other newspaper, radio, and television outlets.

LAURIE ZUCKERMAN left her corporate PR job in 1999 to make writing her full-time career. She contributes columns and feature articles to a number of business journals and lifestyle magazines, and writes for businesses ranging from Fortune 500s to startups, with a focus on health care, high tech, and business.

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