The Four Speeches Every Leader Has to Know / Psychology and Our Planet (PDF)

This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to suffering people experience. To be persuasive, the speaking leader therefore has to acknowledge that life is inscribed in the reality of change and suffering. The point is not to glorify suffering, but to acknowledge the depths of the human condition and how this knowledge may shape the art of speaking well. The book analyzes speeches from a wide variety of speakers, including Sir Winston Churchill, Barack Obama, Nelson Mandela, and Angela Merkel, and ends with a rhetorical dictionary for leaders to help readers familiarize themselves with helpful terms from rhetorical theory.

Bård Norheim is Associate Professor of Practical Theology at NLA University College, Norway.

Joar Haga is Associate Professor II of Church History at NLA University College, Norway, and Associate Professor of Church History at VID Specialized University, Norway.