The Psychology of Advertising (ePub)

Name: The Psychology of Advertising
Brand: Taylor & Francis
SKU: 134053506
Price: 63.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Bob M. Fennis , Wolfgang Stroebe

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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

Autoren-Porträt von Bob M. Fennis, Wolfgang Stroebe

Bob M. Fennis is Professor of Consumer Behaviour at the University of Groningen, the Netherlands. He has published extensively on the psychology of persuasion and social influence and the role of consumer self-regulation in these processes.

Wolfgang Stroebe

, Professor Emeritus of Utrecht University, is now Visiting Professor at the University of Groningen, the Netherlands. He has (co-)authored numerous books and scientific articles on social and health psychology.