The Retargeting Playbook (PDF)
How to Turn Web-Window Shoppers into Customers
(Sprache: Englisch)
How to reach the 98 percent of people who leave your website
without converting sales
The Retargeting Playbook is a complete guide for digital
marketers about how to reach the 95 to 98 percent of people who
leave a brand's website without converting....
without converting sales
The Retargeting Playbook is a complete guide for digital
marketers about how to reach the 95 to 98 percent of people who
leave a brand's website without converting....
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How to reach the 98 percent of people who leave your website
without converting sales
The Retargeting Playbook is a complete guide for digital
marketers about how to reach the 95 to 98 percent of people who
leave a brand's website without converting. Retargeting gives
advertisers the ability to stay in front of those people to bring
them back and close the deal. For that reason, retargeting has
emerged as a must have marketing channel, yet there is a lack of
content that explains how the technology actually works and best
practices for using it. Even marketing managers at large,
sophisticated brands and agencies don't have a strong grasp
of this evolving channel, and there are few good neutral sources on
the topic. Meanwhile, retargeting is the cornerstone of any
holistic digital advertising strategy since it improves the results
of every other channel if implemented correctly. Unfortunately,
most marketers are only utilizing the most rudimentary retargeting
tactics and barely scratch the surface of its potential.
* Explains how to stay in front of potential customers and
convince them to come back and close the deal
This book will be required reading for media buyers at digital
agencies, in-house marketing managers at companies in any vertical,
performance marketers, and ecommerce managers.
without converting sales
The Retargeting Playbook is a complete guide for digital
marketers about how to reach the 95 to 98 percent of people who
leave a brand's website without converting. Retargeting gives
advertisers the ability to stay in front of those people to bring
them back and close the deal. For that reason, retargeting has
emerged as a must have marketing channel, yet there is a lack of
content that explains how the technology actually works and best
practices for using it. Even marketing managers at large,
sophisticated brands and agencies don't have a strong grasp
of this evolving channel, and there are few good neutral sources on
the topic. Meanwhile, retargeting is the cornerstone of any
holistic digital advertising strategy since it improves the results
of every other channel if implemented correctly. Unfortunately,
most marketers are only utilizing the most rudimentary retargeting
tactics and barely scratch the surface of its potential.
* Explains how to stay in front of potential customers and
convince them to come back and close the deal
This book will be required reading for media buyers at digital
agencies, in-house marketing managers at companies in any vertical,
performance marketers, and ecommerce managers.
Autoren-Porträt von Adam Berke, Gregory Fulton, Lauren Vaccarello
ADAM BERKE (@adamberke) is an online advertising industryexpert and President of AdRoll. He is part of AdRoll's
founding team and is passionate about performance, advertising, and
marketing analytics. Adam is a guest author for ClickZ and
AdExchanger, as well as a frequent speaker at industry events such
as SES, SMX, OMMA, South by Southwest and ad:tech. Prior to AdRoll,
Adam helped to launch the CPL network at Aptimus, a publicly-traded
ad network acquired by the Apollo Group. Outside of work, Adam is
an avid surfer, kiteboarder, and barefoot runner. He lives in San
Francisco.
GREGORY FULTON (@gregfulton) creates cutting-edge display
products that are simple, scalable and effective as AdRoll's
Head of Product. During AdRoll's earlier days, Greg was
tasked with building an advertising operations department able to
service thousands of advertisers. In doing so, he gained intimate
knowledge about what truly successful retargeting campaigns can do
for clients. Prior to AdRoll, Greg managed marketing communications
at TechTribe, a career networking portal. Greg lives in San
Francisco and has three passions outside of online advertising:
surfing, mountain biking, and skiing.
LAUREN VACCARELLO (@laurenv) is a digital marketing
thought leader, author, and AdRoll's Vice President of
Marketing. Well-versed in running both online and offline marketing
campaigns, Lauren also coauthored the highly-regarded book
Complete B2B Online Marketing. Prior to AdRoll, Lauren led
online marketing at Salesforce, the market and technology leader in
enterprise cloud computing. She was a member of the Google Tech
Advisory Council and is a popular speaker at industry events such
as ad:tech, South by Southwest, ClickZ Live, eMetrics and the
Online Marketing Summit. She lives in San Francisco and enjoys
boxing, pilates, and swordfighting.
Bibliographische Angaben
- Autoren: Adam Berke , Gregory Fulton , Lauren Vaccarello
- 2014, 1. Auflage, 192 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 111888101X
- ISBN-13: 9781118881019
- Erscheinungsdatum: 04.03.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 5.06 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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