The Role of Franchising on Industry Evolution / Progress in Mathematics (PDF)

Name: The Role of Franchising on Industry Evolution / Progress in Mathematics
Brand: Springer-Verlag GmbH
SKU: 103362771
Price: 117.69 EUR
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Assessing the Emergence of Franchising and its Impact on Structural Change (Sprache: Englisch)

Autor: Rosalind Beere

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The Role of Franchising on Industry Evolution / Progress in Mathematics, Rosalind Beere

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The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.

Autoren-Porträt von Rosalind Beere

Rosalind Beere is a Lecturer of Strategic Management and Entrepreneurship at the National College of Ireland in Dublin. She has a multidisciplinary background which includes Economics, Sociology, and Business, and has taught undergraduate and postgraduate courses on Strategic Management, Entrepreneurship and Business Management. In terms of research her main area of focus is on Strategic Management and Entrepreneurship, specifically on franchising and its impact on industry evolution. Rosalind has worked as an independent consultant on strategic planning with a focus on start-ups and SMEs.

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Autor: Rosalind Beere
2017, 1st ed. 2017, 224 Seiten, Englisch
Verlag: Springer-Verlag GmbH
ISBN-10: 3319490648
ISBN-13: 9783319490649
Erscheinungsdatum: 11.05.2017

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Größe: 1.98 MB
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Englisch

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