The Routledge Companion to Marketing and Society (PDF)
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
Lukas Parker is an Associate Professor in the School of Media and Communication at RMIT University. He is a social marketing and advertising scholar whose research sits at the nexus of behaviour change, communicating health and digital advertising. Leading teams of researchers, his research addresses pressing social problems related to health and sustainability.
Christine Domegan is a Senior Lecturer in Marketing, National University of Ireland, Galway, Adjunct Professor, Griffith Business School, Brisbane, Australia and Honorary Professor, Institute of Social Marketing (ISM), Stirling University, UK. Her work is deeply involved in understanding complex, interweaving social and provisioning systems that arise in the intersection of society and business for climate change and sustainability.
Linda Brennan is a Professor at the School of Media and Communication at RMIT University. Her research interests are social and government marketing and especially the influence of communication and advertising on behaviour.
- 2022, 1. Auflage, 456 Seiten, Englisch
- Herausgegeben: Krzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
- Verlag: Taylor & Francis
- ISBN-10: 1000640914
- ISBN-13: 9781000640915
- Erscheinungsdatum: 25.08.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 6.95 MB
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