The Silent Salesmen (ePub)

Foreword by Matt Furey. Preface. Making Promotional Products Work for You. Benefits of Promotional Product Marketing. Ready to Get Started? Acknowledgments. CHAPTER 1 The Potency of Promotional Products. Your Customers Need You. Psychology of Promotion. Sales Promotion. Public Relations. Human Resources. CHAPTER 2 Your Marketing Plan. Current Situation. Measurable Objectives. Marketing Strategy. Action Plan and Budget. CHAPTER 3 Advertising. Advertising Basics. Sequential Mailings. Direct Mail. E-Mail Marketing. Advertising. Web Site Marketing. CHAPTER 4 Trade Show Marketing. Maximizing Trade Shows with Promotional Products. Phases of Trade Show Marketing. Before the Show. At the Show. After the Show. CHAPTER 5 Sales Promotion. Setting Objectives. Duration. Selecting Strategies. Developing Tactics to Meet Objectives. Putting the Promotion into Action. Developing Goodwill. Increasing Response Rates and Expenditure. Types of Sales Promotions. Reward the Promoters of the Promotion. CHAPTER 6 Public Relations. Promotional Products and Public Relations. Public Relations Programs. Sample Press Releases. CHAPTER 7 Human Resources. Psychology of Motivation. Training. Motivation and Morale. CHAPTER 8 Tap into the Power. CHAPTER 9 Silent Salesmen Workbook. The New Reality. Business Profile. Focus on the Future. Seven Emotional Appeals That Stimulate Action. Identify Your Target Market. Identify and Analyze Your Competition. Entice Your Prospects to Contact You. Identifying Your Unique Comparative Advantage. Effective Marketing. Getting More New Customers. CHAPTER 10 Million-Dollar Case Studies. Trash Can Mailer. Newsletter Article Promotion. X-Ray Mailer. Sweet Mailer Program. Sample Carpet Cleaning Promotion. Sample Dentist Program. Sample Realtor Program. Sample Insurance Sequential Mailers. Holiday Promotions. Gemstone Promotions. Anniversary Promotions. Success Stories. Glossary of Useful Terms. Resource Guide. Charities. Demographic Data. Direct Mail. Industry

Mitch Carson is an award-winning direct marketer, consultant, author, and columnist. He operates Impact Products and runs the Black Belt Direct Marketing program. Carson's product ideas and techniques have earned him numerous spots on QVC and Home Shopping Network, along with features on Fox News and Reuters worldwide. Impact Products has developed programs for such clients as Apex Fitness Group, National Academy of Sports Medicine, General Services Administration (GSA), and a variety of restaurants, retail operations, and professional practices. For more information, please visit www.MitchCarson.com.

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