The Story of Purpose (ePub)
The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
(Sprache: Englisch)
A proven methodology for building a purpose-powered
organization
Some ideas are bigger than others, and the Master
Idea--your company's purpose--is the biggest. Whether
addressing communication between leadership and associates,
suppliers to...
organization
Some ideas are bigger than others, and the Master
Idea--your company's purpose--is the biggest. Whether
addressing communication between leadership and associates,
suppliers to...
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A proven methodology for building a purpose-powered
organization
Some ideas are bigger than others, and the Master
Idea--your company's purpose--is the biggest. Whether
addressing communication between leadership and associates,
suppliers to manufacturers, sales force to customers, or brand to
consumers, The Story of Purpose details a proven methodology
for businesses, small to large, how to build a purpose-inspired
organization to positively impact employees, customers, and the
bottom line. It reveals the process for uncovering what makes a
company distinctive and guides you to discover the fundamental
force behind the organization that no competitor can replicate or
replace.
* The Story of Purpose incorporates stories of purpose
from Procter & Gamble, McDonald's, Newell Rubbermaid and many
more purpose-driven companies. These stories come to life in a
comprehensive book that promises to guide, inspire, and transform
your organization
* Offers a blueprint for creating powerful internal and external
messages for current and future customers, employees, and
shareholders
The Story of Purpose will leave you asking yourself "what
gets me up in the morning?" instead of "what keeps me up at
night?"
organization
Some ideas are bigger than others, and the Master
Idea--your company's purpose--is the biggest. Whether
addressing communication between leadership and associates,
suppliers to manufacturers, sales force to customers, or brand to
consumers, The Story of Purpose details a proven methodology
for businesses, small to large, how to build a purpose-inspired
organization to positively impact employees, customers, and the
bottom line. It reveals the process for uncovering what makes a
company distinctive and guides you to discover the fundamental
force behind the organization that no competitor can replicate or
replace.
* The Story of Purpose incorporates stories of purpose
from Procter & Gamble, McDonald's, Newell Rubbermaid and many
more purpose-driven companies. These stories come to life in a
comprehensive book that promises to guide, inspire, and transform
your organization
* Offers a blueprint for creating powerful internal and external
messages for current and future customers, employees, and
shareholders
The Story of Purpose will leave you asking yourself "what
gets me up in the morning?" instead of "what keeps me up at
night?"
Autoren-Porträt von Joey Reiman
JOEY REIMAN is founder and CEO of the global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the area of purpose-inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter & Gamble, The Coca-Cola Company, McDonald's, Nestlé, MetLife, SunTrust, Michelin, and many other Fortune 500 companies. Fast Company named him one of the 100 people who will change the way the world thinks. Reiman is married to women's activist Cynthia Good. They have two sons, Alden and Julien, and reside in Atlanta, Georgia.
Bibliographische Angaben
- Autor: Joey Reiman
- 2012, 1. Auflage, 252 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118463994
- ISBN-13: 9781118463994
- Erscheinungsdatum: 04.12.2012
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eBook Informationen
- Dateiformat: ePub
- Größe: 1.40 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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