Total Revenue Management (TRM) / Management for Professionals (PDF)
Case Studies, Best Practices and Industry Insights
(Sprache: Englisch)
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and...
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This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
Autoren-Porträt von Marc Helmold
Professor Dr. Marc Helmold (M.B.A.) is full-time Professor at the IUBH International University (IUBH) at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, revenue management, international negotiations, performance management, supply management, general management, strategic management and supply chain management. Prior to this position, he had several top management positions in automotive and railway companies. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.
Bibliographische Angaben
- Autor: Marc Helmold
- 2020, 1st ed. 2020, 191 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3030469859
- ISBN-13: 9783030469856
- Erscheinungsdatum: 03.06.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 6.60 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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