Tourism Entrepreneurship in Portugal and Spain / Tourism, Hospitality & Event Management (PDF)
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This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University (Australia). She is the Program Director of the Entrepreneurship and Innovation subjects and teaches Corporate Venturing and Managing Innovation. She has published seven sole authored books including Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture (Springer). She has also edited more than twenty books including Entrepreneurship and the Community: A Multidisciplinary Perspective on Creativity, Social Challenges, and Business (Springer).
Vitor Braga is an Associate Professor at the School of Technology and Management of Felgueiras, Polytechnic Institute of Porto (Portugal). He is theDirector of the Business Sciences BSc, the Head of the business sciences department, and the Director of the MSc in International Management. His
- 2022, 1st ed. 2022, 282 Seiten, Englisch
- Herausgegeben: João Leitão, Vanessa Ratten, Vitor Braga
- Verlag: Springer International Publishing
- ISBN-10: 3030892328
- ISBN-13: 9783030892326
- Erscheinungsdatum: 01.02.2022
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