Transformational Sales (PDF)

business transformation through action learning programs and customized interventions. She has experience across a wide range of industries and worked throughout Europe, Southern Africa, North America, and India.

Marian is specialized in Strategic Customer Management, Sales and Market Leadership and Change management. Marian is working as a business coach, sparring partner, lecturer, source of inspiration and independent researcher.

Earlier publications include: The Creation of Meaning in Advertising (1994), Successful Marketing Planning (co-author, original publication: 1997), and Key Account Management (2002).

Dr. Waldemar A. Pfoertsch is Professor for International Business at the Pforzheim University, Germany. From 2007-2010 he was Professor of marketing at China Europe International Business School Shanghai (CEIBS). His other teaching positions have been at the Executive MBA Program at the University of Illinois, Chicago and at the Steinbeis University in Berlin, the University of Cooperative Education Villingen-Schwenningen. He was visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and Lecturer for Strategic Management at Lake Forest Graduate School of Management. He has taught online with the University of Maryland University College Graduate School. At the start for his career he was Research Assistant at the Technical University of Berlin.

Waldemar Pfoertsch has extensive experience in management consulting. In his years at UBM/Mercer Consulting Group, Arthur Andersen Operational Consulting and LEK Consulting, he worked throughout Europe, Asia and North America, assisting companies in developing international strategies. His earlier positions include sale and strategy positions at SIEMENS AG in Germany/USA and being an Economic Advisor to the United Nations Industrial Development Organization (UNIDO) in Sierra Leone, West Africa.

He is the author of various books and numerous articles. The most current book was published with Katherine Xin, Arthur Yeung, and Shengjun Liu - The Globalization of Chinese Companies: Strategies for Conquering International Markets. Ingredient Branding: Making the Invisible Visible and B2B Brand Management were co-authored with Philip Kotler from Kellogg Graduate School of Management. He also published Business-to-Business Marketing with Rob Vitale and Joe Giglierano in 2010 and with Peter Godefroid B2B Marketing in 2009. In the field of Internet Marketing, he has published Living Web and Internet Strategy, books on application of Internet marketing and Internet strategy. He has also written numerous articles on international strategies; B2B Brand Management, Ingredient Branding, Internet Marketing, CRM and market opportunities in emerging markets. He holds various board positions with private and not-for-profit organizations.