Transgenerational Marketing / Progress in Mathematics (PDF)
"...discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practices is a commendable contribution of this book. A welcome addition to literature and a must for students to learn marketing...
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"...discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practices is a commendable contribution of this book. A welcome addition to literature and a must for students to learn marketing foundations..."
-John D Sullivan, Chairman & Associate Professor, Boston University, Metropolitan College, USA
"Society has been changing at an increasing rate, and marketing has had to change and adapt to keep up with the changing society and consumer. This book makes the development of these two phenomena in a clear straightforward fashion. A must read for all..."
-John Stanton, Chairman & Professor, Department of Food Marketing, St. Joseph University, USA
- Autor: Rajagopal
- 2019, 1st ed. 2020, 298 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3030339262
- ISBN-13: 9783030339265
- Erscheinungsdatum: 20.11.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 3.71 MB
- Ohne Kopierschutz
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