Universal Principles of Branding / Rockport Universal (PDF)

Name: Universal Principles of Branding / Rockport Universal
Brand: Rockport Publishers
SKU: 146858923
Price: 42.99 EUR
Availability: OnlineOnly

100 Key Concepts for Defining, Building, and Delivering Brands (Sprache: Englisch)

Autor: Mark Kingsley

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Universal Principles of Branding / Rockport Universal, Mark Kingsley

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Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

Richly illustrated and easy to navigate, this comprehensive reference pairs...

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Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:

Authenticity
Social Responsibility
World Building
Gatekeepers
Rituals and routine

Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes are included and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Autoren-Porträt von Mark Kingsley

Mark Kingsley is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program and currently holds the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park SummerStage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.

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Bibliographische Angaben

Autor: Mark Kingsley
2023, 224 Seiten, Englisch
Verlag: Rockport Publishers
ISBN-10: 0760378215
ISBN-13: 9780760378212
Erscheinungsdatum: 24.10.2023

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Größe: 14 MB
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