Welcome to The New Normal: Life After The Chaos / Developments in Marketing Science: Proceedings of the Academy of Marketing Science (PDF)
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Juliann Allen is Assistant Professor of Marketing in the College of Business Administration at Nicholls State University (Thibodaux, LA, USA). Her research interests include social media influencers, authenticity, self-brand connections, materialism, and human brands.
- 2024, 1st ed. 2024, 249 Seiten, Englisch
- Herausgegeben: Vincent Jeseo, Juliann Allen
- Verlag: Springer International Publishing
- ISBN-10: 3031490398
- ISBN-13: 9783031490392
- Erscheinungsdatum: 03.01.2024
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