What Would Google Do? (ePub)

Name: What Would Google Do?
Brand: Harper Collins
SKU: 48194153
Price: 8.99 EUR
Availability: OnlineOnly

Reverse-Engineering the Fastest Growing Company in the History of the World (Sprache: Englisch)

Autor: Jeff Jarvis

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A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario...

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A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Googlethe fastest-growing company in historyto discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everythingfrom corporations to governments, nations to individualsmust evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Autoren-Porträt von Jeff Jarvis

Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 200711 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

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Bibliographische Angaben

Autor: Jeff Jarvis
2009, 288 Seiten, Englisch
Verlag: Harper Collins
ISBN-10: 0061893935
ISBN-13: 9780061893933
Erscheinungsdatum: 17.03.2009

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Dateiformat: ePub
Größe: 0.33 MB
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Englisch

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