When Growth Stalls (PDF)
How It Happens, Why You're Stuck, and What to Do About It
(Sprache: Englisch)
One of the toughest lessons every business leader learns is how
hard it is to generate sustained growth. Stalled growth is the
rule, not the exception--even for the best-managed companies.
That's especially true in unpredictable economic environments...
hard it is to generate sustained growth. Stalled growth is the
rule, not the exception--even for the best-managed companies.
That's especially true in unpredictable economic environments...
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One of the toughest lessons every business leader learns is how
hard it is to generate sustained growth. Stalled growth is the
rule, not the exception--even for the best-managed companies.
That's especially true in unpredictable economic environments such
as the one we're experiencing today.
McKee has a unique understanding of what happens when growth
stalls. His firm commissioned a study of 700 companies that had at
one time been among the nation's fastest-growing businesses.
Developed in concert with Decision Analyst, a leading national
research and consulting firm, the study probed areas as diverse as
corporate structure, competition, branding, finance, and strategy.
The target respondent profile were CEOs, owners, principals,
presidents, managing directors or chairmen of the board. In-depth
follow-up interviews yielded fascinating stories and personal
comments from executives who had been living on the front lines of
real-life growth crises. McKee presents compelling knowledge about
how and why companies lose their way, and offers practical advice
about how they can rekindle growth.
When Growth Stalls demonstrates that sluggish growth is
generally produced not by mismanagement or strategic blundering but
by natural market forces and management dynamics that are often
unrecognized--and widespread. The book presents seven
characteristics that commonly correlate with stalled growth and
what to do about them. Some are external forces to which countless
companies have fallen victim: economic upheavals, changing industry
dynamics, and increased competition. What McKee points out,
however, is how often they catch companies off-guard. More
surprising are four subtle and highly destructive internal factors
that conspire to keep companies down: lack of consensus among the
management team, loss of nerve, loss of focus, and marketing
inconsistency. McKee makes the case that, regardless of what's
going on outside of an enterprise, it's what's inside that
counts.
hard it is to generate sustained growth. Stalled growth is the
rule, not the exception--even for the best-managed companies.
That's especially true in unpredictable economic environments such
as the one we're experiencing today.
McKee has a unique understanding of what happens when growth
stalls. His firm commissioned a study of 700 companies that had at
one time been among the nation's fastest-growing businesses.
Developed in concert with Decision Analyst, a leading national
research and consulting firm, the study probed areas as diverse as
corporate structure, competition, branding, finance, and strategy.
The target respondent profile were CEOs, owners, principals,
presidents, managing directors or chairmen of the board. In-depth
follow-up interviews yielded fascinating stories and personal
comments from executives who had been living on the front lines of
real-life growth crises. McKee presents compelling knowledge about
how and why companies lose their way, and offers practical advice
about how they can rekindle growth.
When Growth Stalls demonstrates that sluggish growth is
generally produced not by mismanagement or strategic blundering but
by natural market forces and management dynamics that are often
unrecognized--and widespread. The book presents seven
characteristics that commonly correlate with stalled growth and
what to do about them. Some are external forces to which countless
companies have fallen victim: economic upheavals, changing industry
dynamics, and increased competition. What McKee points out,
however, is how often they catch companies off-guard. More
surprising are four subtle and highly destructive internal factors
that conspire to keep companies down: lack of consensus among the
management team, loss of nerve, loss of focus, and marketing
inconsistency. McKee makes the case that, regardless of what's
going on outside of an enterprise, it's what's inside that
counts.
Inhaltsverzeichnis zu „When Growth Stalls (PDF)“
Acknowledgments. Introduction. 1. It's Not Just Business, It's Personal. 2. Growth Stalls. 3. Market Tectonics. 4. Lack of Consensus. 5. Loss of Focus. 6. Loss of Nerve. 7. Marketing Inconsistency. 8. The Vicious Cycle. 9. Take a Deep Breath. 10. Set Your Sights. 11. Find Your Target. 12. Sharpen Your Arrow. 13. Let It Fly. 14. It Works. Notes. About the Author. Index.
Autoren-Porträt von Steve McKee
THE AUTHORSTEVE MCKEE is a columnist for BusinessWeek.com and president and co-founder of McKee Wallwork Cleveland Advertising. He has held executive positions at several internationally-respected advertising agencies including NW Ayer, Della Femina Travisano & Partners, Strascina & Partners, and Phillips-Ramsey, a division of McCann-Erickson Worldwide.
To learn more about the book, visit www.whengrowthstalls.com.
Bibliographische Angaben
- Autor: Steve McKee
- 2009, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470451963
- ISBN-13: 9780470451960
- Erscheinungsdatum: 23.03.2009
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