Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies (ePub)
(Sprache: Englisch)
Marketing has changed. Imagine yourself standing in a shoe store looking for a new pair of sneakers. Which ones will you buy? Those you have seen once or twice in a TV commercial? Or those which your friends wear and recommend? Despite the effects of...
sofort als Download lieferbar
Printausgabe 47.95 €
eBook (ePub) -23%
36.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies (ePub)“
Marketing has changed. Imagine yourself standing in a shoe store looking for a new pair of sneakers. Which ones will you buy? Those you have seen once or twice in a TV commercial? Or those which your friends wear and recommend? Despite the effects of commercials the "word-of-mouth" from trusted persons has an outstanding effect on our decisions. Especially the influence of social media and its correlation with the so-called word-of-mouth-marketing had caused a certain movement in marketing.
In her new book Jennifer Bettinger sheds a light on this phenomenon. She shows how word-of-mouth can have a far-reaching impact and presents a structured overview on the evolution of traditional marketing up to today's social media marketing. She analyses modern and old marketing techniques and conducts two expert interviews.
Keywords:
- marketing;
- word-of-mouth;
- social media;
- WOM;
- Facebook;
- Instagram
In her new book Jennifer Bettinger sheds a light on this phenomenon. She shows how word-of-mouth can have a far-reaching impact and presents a structured overview on the evolution of traditional marketing up to today's social media marketing. She analyses modern and old marketing techniques and conducts two expert interviews.
Keywords:
- marketing;
- word-of-mouth;
- social media;
- WOM;
- Facebook;
Bibliographische Angaben
- Autor: Jennifer Bettinger
- 2018, 1. Auflage, 81 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3960952465
- ISBN-13: 9783960952466
- Erscheinungsdatum: 07.05.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.38 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies"
0 Gebrauchte Artikel zu „Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies".
Kommentar verfassen