Writing on the Wall (ePub)
The Campaign for Commonsense Business
(Sprache: Englisch)
This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms...
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This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as "e;smile or sling your hook"e;, just how we can make success inevitable.
Inhaltsverzeichnis zu „Writing on the Wall (ePub)“
Arming the Peasants - A Very Risky Business Indeed The Process Customer Care.. That Offer's Finished Global Economy Everyone Can Sell - Everyone Should Sell The Power of Persuasion Next
Autoren-Porträt von Geoff Burch
GEOFF BURCH is the enfant terrible of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. He is the author of the best-selling Resistance is Useless and Go it Alone. His clients include some of the world's major blue chip companies.
Bibliographische Angaben
- Autor: Geoff Burch
- 2011, 1. Auflage, 208 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0857082639
- ISBN-13: 9780857082633
- Erscheinungsdatum: 28.06.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.69 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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