YouTube and Video Marketing (PDF)

A complete, task-based guide to developing, implementing, andtracking a video marketing strategyOnline video marketing is crucial in today's marketplace. Thisguide teaches you proven, practical guidelines for developing andimplementing video marketing for your organization.If you're a marketer, advertising professional, consultant, orsmall business owner, here's a relevant guide to understandingvideo marketing tactics, developing a strategy, implementing thecampaign, and then measuring results. You'll find extensivecoverage of keyword strategies and video optimization, distributionand promotion strategies to other sites and blogs, YouTubeadvertising opportunities, and crucial metrics and analysis.* Written in the popular "Hour a Day" format, which breaksintimidating topics down to easily approachable tasks* Covers previously undocumented optimization strategies,distribution techniques, community promotion tactics, and more* Explores the crucial keyword development phase and bestpractices for creating and maintaining a presence on YouTube viabrand channel development and customization* Examines effective promotional tactics, how to optimize videofor YouTube and search engine visibility, and metrics andanalytics* Includes case studies, additional resources, a glossary,information about creating and editing video, step-by-step guides,and valuable tutorialsYouTube and Video Marketing: An Hour A Day gives you thetools to give your clients or your organization a visible, vitalmarketing presence online