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The Paradox of Points
Sören Köcher
53.49 €
Ethics in Consumer Choice
Nina Langen
53.49 €
106.99 €
The Influence of Culture and Personality on Customer Satisfaction
Franziska Krüger
53.49 €
53.49 €
Theory of the Firm
H. Albach, K. Brockhoff, E. Eymann, P. Jungen, M. Steven, A. Luhmer
53.49 €
Marketing: An Introduction, Global Edition
Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
79.17 €
Impacting the Sensory Experience of Products
Christine Cowen-Elstner
53.49 €
49.90 €
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Lane Keller, Vanitha Swaminathan
88.80 €
Brand Page Attachment
Barbara Kleine-Kalmer
53.49 €
Service Fascination
Christian Zagel
90.94 €
Forschungsgruppe Konsum und Verhalten / The Relationship of Body Weight and Skepticism towards Advertising
Sabrina Brauneis
53.49 €
Glorifying the Simple Life
Eva Katharina Hammes
53.49 €
Principles of Marketing
Phil T. Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
80.24 €
The New Successful Large Account Management
Robert B. Miller, Stephen E. Heiman, Tad Tuleja
38.00 €
Global Edition / Marketing-Management
Philip Kotler, Kevin Keller
87.66 €
Edition KWV / Essays on Contract Design and Incentive Provision
Eva I. Hoppe-Fischer
42.99 €
The Adweek Copywriting Handbook
Joseph Sugarman
26.50 €
Digital Wine
Tara Brabazon, Mick Winter, Bryn Gandy
53.49 €
53.49 €
Edition KWV / Searching for a path out of distance fares
Norman Kellermann
32.09 €
Use of Market Data in the Recruitment of High Potentials
Jan Posthumus
53.49 €
Retail Internationalization
Stefan Elsner
53.49 €
Marketing strategies of Chinese companies
Fenghua Tang
28.00 €