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Financial Dimensions of Marketing Decisions
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Confessions of the Pricing Man
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Collaboration and Co-creation
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Toolbox for Marketing and Management
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Cultural Heritage Marketing
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Market Entry into the USA
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Qualitative Consumer and Marketing Research
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Digital Marketing
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Commodities Pricing and the Bulk Trap
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Research Methodology in Marketing
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The FORA Framework
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Market Entry Strategies
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The Business Models Handbook
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